Prof. Shrirang Altekar is a product of the Symbiosis Institute of Business Management, Pune, one of the top 10 B-Schools in India. An alumnus of the 4th batch, passed out of SIBM in 1983, with Marketing as his area of specialization.
He has extensive technical and non-technical knowledge of business and has been involved in running businesses at the strategic level. He has an industry background where he worked for 23 years till his planned shift to academics. After joining SIBM as a faculty member, he was introduced to the Corporate Learning and Development function and established, under the guidance of the then Director, the Centre for Corporate Education, Consulting and Training (CCECT) His core interest is Shopper Marketing, and in the FMCG sector, he has worked closely with multiple corporates. He has also worked in a consulting, advisory, and training capacity with several other corporates in the Insurance, Manufacturing, Chemical, Pharmaceutical, and Aviation Sectors.
He has been instrumental in bringing to his students some of the best practices in industry, to enhance and supplement their academic inputs, and is highly acknowledged as a teacher and corporate trainer. He was also the Chairman of the Curriculum Evaluation Committee of the Symbiosis International University for 2 years.
Prof. Altekar also holds a degree in Law, and his topic of Doctoral Research is the Drivers of Shopper Behaviour with Specific Reference to the Buying Decision Process in Select Consumer Durables.
He has taken over as the Director of SCMS NOIDA, from April 25th, 2011, and his passion is to lead SCMS NOIDA towards being the best in class in North India, and achieving the goals of Relevance, Reliability, and Research and Revolution.